2S Lighting

2S Lighting is the brand of Sahnur Aydınlatma, and since 1985 it has supplied lighting solutions for offices, stores and industrial spaces. It needed a corporate website that could present its wide product range and custom design services, and that architects and project firms could trust.

Services Provided

Web Design

We designed a corporate website that opens with project photos showing what lighting does for a space. It has Products, Our Services, Catalog, References and Blog sections. Phone and WhatsApp buttons let visitors reach the company in one tap, and the site was built to keep the same layout on mobile.

Graphic Design

We prepared visuals and banners for the product categories, the catalog and the service areas. Solutions such as linear, office, store and factory lighting are presented in a visual language that keeps them clearly apart.

SEO Service

We structured the product and service pages around searches in the lighting industry. We worked on page titles, descriptions, URL structure and image alt text, with the aim of improving the company’s visibility in search results.

Google My Business

We organized the company’s Google My Business listing and updated its address, phone number, opening hours and photos, so customers can find the company easily in Google search and on the map.

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Project Summary

Client: 2S Lighting — Sahnur Aydınlatma

Industry: Lighting

Year: 2018

Services Offered:

• Web Design
• Graphic Design
• SEO
• Google My Business Listing

Result: 2S Lighting now has a corporate website that presents its product range and custom design services professionally and can be found in search engines and on Google Maps.

A closer look at the 2S Lighting project

The corporate website we prepared for 2S Lighting set out to turn many years of lighting experience into a structure that architects, project firms and customers can browse with ease. In this section we explain where the project started, why the services we provided matter in the lighting industry, and what similar companies should pay attention to.

The project dates from 2018. The decisions described here were shaped by the needs of that time; we also note which points still apply for companies planning a similar website today.

Starting point: presenting experience built since 1985 online

2S Lighting is the brand of Sahnur Aydınlatma, and since 1985 it has supplied lighting solutions for offices, stores and industrial spaces. For a company with such a long history, a website has to do more than list products. It has to convey that experience and reliability.

2S Lighting had two separate subjects to present: a wide product range and custom design services. Products are browsed like a catalog, while custom design services are the start of a project-specific conversation. The site had to offer these two paths without mixing them up, and it had to build trust with architects and project firms in particular.

How was the lighting company website structured?

A lighting company’s website has to show the product and also what the product does for a space. A catalog photo of a luminaire gives technical information, but how that same luminaire shapes the atmosphere of an office or a store has a direct effect on the buying decision.

A homepage that opens with project photos

On the 2S Lighting site we opened the homepage with project photos that show what lighting does for a space. For architects and project firms, these images are concrete proof of the kinds of spaces the company works in. Before moving on to the product list, the visitor gets an idea of how the result will look.

Products, Our Services, Catalog, References and Blog

The site has these five main sections. Products and Catalog serve visitors looking for technical information, while Our Services opens the door to custom design requests. References send a trust signal, and the Blog gives the company a place to publish industry content.

This split lets different visitors use the site in different ways. An architect can go straight to Catalog or References, while a store owner looking for a lighting solution can start with Our Services.

The value of the Blog shows when it is used regularly. Application examples, product selection guides or stories of completed projects inform the visitor, and they also create new pages through which the site can be found in different searches.

Building trust with architects and project firms

Before bringing a lighting supplier into a project, architects and project firms want to see what the company has done before. That is why project photos, references and the catalog are more than content areas on the site. They are also proof of trust. For 2S Lighting, which has been in the industry since 1985, making that experience visible was one of the site’s main goals.

One-tap contact by phone and WhatsApp

With phone and WhatsApp buttons, visitors can reach the company in one tap. In lighting projects, customers often expect a quick answer about measurements, quantities or installation conditions. A contact option that is visible on every page keeps these questions from going unanswered.

The site was built to keep the same layout on mobile. For someone checking the site on a phone at a construction site or in a store, accessible buttons mean that getting in touch no longer depends on being at a desk.

Graphic design: a visual language that sets solutions apart

We prepared visuals and banners for 2S Lighting’s product categories, catalog and service areas. Solutions such as linear, office, store and factory lighting may look technically similar, but they answer different needs. Presenting them in a visual language that keeps them clearly apart helps visitors find the category that fits their own space at first glance.

A common problem with lighting images is that dark or overexposed frames show only the light, not the product. In the category visuals we aimed for a balance that shows the form of the product and its area of use together, which meets both technical and aesthetic expectations.

On a lighting company’s website, it also matters that catalog images speak the same language as the category visuals. When a visitor moves from the site to the catalog, it should not feel like looking at another company’s document.

SEO and Google My Business for 2S Lighting

A well-built site uses only a small part of its potential if it cannot be found in search. That is why we focused on two things on the digital marketing side of the project: structuring the product and service pages for search engines, and organizing the business listing.

Product and service pages structured around searches

We structured the product and service pages around searches in the lighting industry, working on page titles, descriptions, URL structure and image alt text. In this industry, users may search for a product not only by its name but also by where it will be used, such as office lighting or store lighting. When pages carry titles that match these searches, the right visitor reaches the right page more easily.

The URL structure follows the same logic. Short, readable addresses that carry the name of the product group or service describe the page before it is even clicked, and they look trustworthy when shared.

On a site that relies heavily on images, alt text matters even more. Google’s image SEO guide recommends alt text made of meaningful phrases that describe what the image shows. On a lighting site full of project and product photos, leaving this field empty means missing an important opportunity.

Organizing the Google My Business listing

We organized 2S Lighting’s Google My Business listing and updated its address, phone number, opening hours and photos. This listing is now offered under the name Google Business Profile. An architect or customer who searches for the company by name can find its contact details and location directly in Google search and on the map.

The photos in the listing matter at least as much as the images on the site. Current, well-made photos give someone who sees the company on Google for the first time an impression before they ever visit the site.

How do we work on lighting company website projects?

When we work with a lighting company that has a wide product range and a strong service side, our process is built around bringing technical information and visual impact together in one structure:

1. Separating audiences: We clarify what architects, project firms and end users expect from the site.
2. Separating products and services: We plan catalog-style products and project-specific services in separate sections.
3. Visual inventory: We review project photos, product images and catalog materials and decide where each will be used.
4. Design and contact points: We design the pages and make contact options such as phone and messaging available on every page.
5. Visibility: We organize page titles, descriptions, URLs and alt text, and update the business listing.

The aim of this approach is for a lighting company’s website to serve both the technical visitor looking for information and the customer looking for inspiration at the same time.

Practical takeaways for lighting companies

Based on the 2S Lighting project, here are some notes for companies in the lighting industry that are planning a website:

• Archive your project photos. Well-shot photos of every completed installation tell what product images cannot.
• Keep the catalog consistent with the website. Product names and codes in the catalog should match the ones on the site; otherwise customers get lost between two sources.
• Separate the service from the product. If you offer custom design or project-specific solutions, describe them in a separate section rather than inside the product list.
• Keep technical information easy to reach. When measurements, power and application area are clearly stated on product pages, they answer the questions architects and project firms ask most often.
• Make contact easy. Phone and messaging buttons make it possible to answer technical questions quickly.
• Review your business listing. After a move or a change of phone number, update the details on Google too.

For another lighting project where our work was mainly SEO, take a look at our Mikro Aydınlatma project. The two projects also show the difference between building a new corporate site and improving an existing one in the same industry.

Frequently asked questions

Which services were provided in the 2S Lighting project?

In 2018 we provided web design, graphic design, SEO and Google My Business services for 2S Lighting. The project was built around a corporate website that presents the product range and custom design services.

Which sections should a lighting company website have?

Products, services, catalog and references are among the sections visitors look for most on a lighting company’s site. Project photos and easy-to-reach contact buttons complete this structure.

What do architects look for on a lighting website?

Architects and project firms usually look at completed projects, technical information and references. A site where they can reach this information quickly makes it easier for them to evaluate the company.

Is a WhatsApp button necessary on a corporate website?

In industries that need quick questions and answers, a WhatsApp button gives visitors a practical way to get in touch. On the 2S Lighting site it is used together with a phone button, so the company can be reached in one tap.

What should be prepared for a lighting company website?

The product list and codes, catalog files, project photos, a list of references and short descriptions of the services offered are the basic inputs. When these materials are ready from the start, the site structure and page content take shape faster.

When should the Google Business Profile listing be updated?

The listing should be updated without delay whenever the address, phone number, opening hours or photos change. Adding new photos at regular intervals also helps the listing look current.

Let’s talk about your lighting project

If you want a website that presents your product range and services clearly to architects, project firms and customers, let’s plan it together. As in the 2S Lighting project, we can handle web design, graphic design, SEO and the business listing in a single plan.

You can look at our SEO service and our corporate web design options, or you can reach us through our contact page.